Ferd Mattioli had sponsored "Ferdy's Inferno" from 1964 to 1968, when due to ill health, ended the sponsorship. When Mattioli's brother, Len took over his brother's business, he decided to re-launch the show as "Lenny's Inferno" with a new host. The show ran from 5 September 1969 till 21 May 1982. Len Mattioli would again re-launch the show with WCGV-TV Milwaukee in 1988.
